Tactic 11. Be Open. Loudly.
One tactic to obtain peering is to publicly and actively promote an Open Peering Policy (Figure 11-26).
Peering coordinators face rejection every day. Phone calls and e-mail messages go unanswered as a part of their job. Finding an ISP that has an Open Peering Policy typically means that there will be little resistance in getting another peering session established. Since the number of peering sessions and the amount of traffic exchanged in peering relationships is used to gauge the effectiveness of a peering coordinator, obtaining peering with “Be Open. Loudly.” ISPs is an easy way for a peering coordinator to make him/herself look good.
Figure 11-26. Peering evangelism makes it easier to be found.